About coach bags

COACH is one of the US longest and most successful brands. COACH on behalf of the most acclaimed American fashion innovative style and

traditional practices.COACH durable quality and exquisite craft has a good reputation in the female consumer. In leather design known as

COACH, founded in 1941, it started just one in the attic of the home studio by 6 craftsmen hand-sewn stitch the leather to complete. 1962,

the brand founder Miles Caha inspiration from traditional American baseball glove, the original coarse solid baseball glove leather becomes

soft and full of shiny, durable leather tanning, the birth of the world’s first COACH bag.
Coach customers usually to describe Coach products with the “solid, practical.” Coach has been proud of high quality, trust is the core of

the brand.
Coach has been fashionable design, style is both elegant and noble, yet stylish sense of firmness and flexibility, by many stars of all

COACH since 2000 officially listed stocks, in 2004 it won second place in the market boutique market share in Japan, in hot pursuit after

the classic brand LOUIS VUITTON.
Since cheaper 3-4 percent of the price than other European brands, with exquisite texture and younger appeal, let COACH successfully

established a “readily available luxury boutique” image!

Coach series introducing

Coach bags, American fashion with its innovative approach known around the world, Coach bags, again simple, durable style features to win consumers, their products

always maintain a high level of quality of materials and workmanship, even farther in the future laid a good foundation. Coach bags have a lot of series, each

series are countless people watching,

Frist, AVERY Coach bags of series

CoachAVERY series of bags, which can be fully demonstrated in the style of American fashion classic design on each bag, simple, without any exaggeration factor.

Each bag is equipped with a classic metal jewelry show its noble Coach brand. This series of
Coach bags, especially for successful women capable, you can better bring understated elegance.

Second, Kristin Coach bags of series

This series of Coach bags, bold and innovative design style, all finished is another kind of design realm. Each bag, its design is full of charming beauty of a

woman, a very different style of carving patterns, so many women sought. Work in every detail
perfect on the requirements, so that the Christian family’s Coach purse gives unlimited imagination.

Third, Madison Coach bags of series

This series of Coach bags, and fashion is to actually use two elements to maximize the classic simplicity of the exterior design, into the small part of the fashion

elements, making Coach bags, whether at work or when various dinner parties are able to handy faction at any time can elevate your taste.

Coach history for female handbags

In the 1990s, professional women’s dress style has changed, the fashion style, leisure gradually replaced the traditional serious and formal suit, old-fashioned briefcase also began to change into the forefront of handbags. Also at this time, from the European mainstream brands, like LV, Gucci have entered the United States market, these luxury brand design fashion, bright colors, and continue to launch new models.

With the change of times and competition, the performance of COACH handbags started to remain stagnant. BusinessWeek has commented: “coach handbag durable, but hidebound, is an exiting popular brands.” Survival crisis prompted coach change, 1995 appointed chairman and CEO Lew Frankfort, make the determination to change.

In 1996, designer Rhett. J Rakoff joined the coach handbags, served as Executive Creative Director of product design,led coach completed a series of high-profile product innovation. In order to better to show consumers their own products, krakov also vigorously reformed coach stores design style and display rules. Before 2000, the coach stores looks like a library, krakov make the main colors changed white, with a bigger, brighter display space, through the window of the street can see coach handbags launched new products.

While at the same time, in order to meet every month new goods shelves, coach handbags all stores will according to the requirements of the headquarters,adjust product display, collocation and new style handbag coincides with the accessories, such as scarves, wallets, even store music also need to replace the timing.

Coach history–

COACH was first established in 1941, is jointly run by six leather master cobbler family, and is America’s oldest and most successful leather products companies. Since then, COACH unique craftsmanship and high-quality production is quite particular about the quality of customer favor.

It is said, founder of coach Miles Cahn was originally produced inspiration from a pair of conventional baseball glove. He found that the more you use the more smooth baseball glove, so he learn his techniques, and after careful processing, the durable baseball glove leather becomes soft and durable. This presents a charming natural leather lines, and does not require complicated maintenance skills, but also to maintain the original appearance.

Today, after half a century, COACH leather factory is still the responsibility of the exquisite art of leather master, most of them have more than 20 years experience in leather, leather craft full of love and professional, therefore, for every COACH master cobbler terms, COACH is not just a brand name, it is their painstaking efforts and heritage.

coach in China

In fact, according to media reports, since 2000, Coach put over ninety percent of the plant to the relatively low labor cost countries in Asia, the vast majority in China. And the next year, Coach’s consolidated gross profit as high as 64 percent, more than 62% of LV, then it is all the way jumped to more than seventy percent in recent years!

But why Chinese sales price but considerably more expensive than the sales price in the United States? Of course there have factors of the Chinese government’s high taxes, such as customs duties, excise duty and VAT, but to a greater extent because of the pricing in the United States. These packages produced in China, accessories imported from the United States. Finished in the domestic production, first shipped to the United States inspection, and then sell them back to China. US headquarters in pricing, will social culture, consumer habits, behavior characteristics and other factors of consumer groups in various countries, long-term in-depth investigation. They found that Chinese consumers want through the purchase and use of high-end brands of merchandise to highlight the identity, or the pursuit of well-known brand of unique products to make themselves appear more confident. Therefore, the price is low, but not the easy way out.

Consequently, we see such a result: one skilled Chinese workers labor at low prices for American brands greatly reduce the production costs, on the one hand the rapid rise of the Chinese market and its leading global highest price bring excess profits for American brands. Two factors are added, the United States brands grabbed more than 70 percent of the profits. Chinese people in the production and consumption hit “two jobs” for those foreign brands. ʱ??

History of Coach Handbags

Coach has a rich history that dates back to 1941. They were founded under the name Manhattan Leather Bags. The company founder was impressed by the design of a baseball glove and it inspired him to create a handbag with similar attributes. Working with six artists, he created a collection consisting of 12 handbags. Like a baseball glove, these bags were made from tan, supple, high quality leather and featured excellent stitch work and craftsmanship.

In 1962, the Coach company hired Bonnie Cashin. Cashin breathed new life into the company. She was considered a pioneer in American sportswear due to her use of industrial hardware and organic materials such as leather, wool and jersey. Cashin is credited with both the brass toggle hardware on Coach bags and the Coach duffle bag. Riding the success of Cashin’s creations, the company ran its first ad in The New Yorker in 1963.

Coach’s full company profile can be found on their official website.

Filling the Affordable Luxury Handbag Niche

In 1979, Lew Frankfort, who today serves as Coach’s CEO, joined the company. Frankfort transformed Coach from a little-known leather goods manufacturer to a world-renowned brand. He is often credited with the emergence of Coach in the 1990s as the affordable luxury brand. This concept of affordable luxury was a big deal in the industry. Up until this point, a woman’s only handbag choices were high-end designer bags or department store knock offs. The new Coach bags filled a void in the market. Shortly after Frankfort joined the company, Coach published its first catalog and launched its first flagship store at 754 Madison Avenue in New York. The catalog and the flagship store were necessary steps in turning Coach into a fashion brand, not just a leather manufacturer. Suddenly, Coach was a far cry from the company that made bags like baseball gloves.

Expansion of the Line

Starting in the late 1980s, Coach began a series of expansions and innovations that have made its brand strong, fresh and relevant. In 1988, the company launched a collection of men and women’s watches. The company also expanded to Tokyo. Today, Japanese sales account for a healthy percentage of the company’s revenues. Just a few years later in 1992, the company entered the outerwear business with classic trenches and raincoats.

Then in 1993, the company hired Reed Krakoff, a sportswear designer who had worked at Tommy Hilfiger. Like Cashin before him, Krakoff brought a unique vision to the collection. He is credited with changing the image of Coach from a sturdy, basic collection of tan, burgundy, black and navy briefcases, to a more hip, stylish collection with new colors and styles every season. Krakoff added interesting new accessories including watch straps, wallets, wristlets and cell phone cases.

Coach Signature Collection

The turn of the century brought even more interest in Coach. In 2001, the company launched what has become an iconic look, the Coach Signature collection. This collection features a bold double C design. The collection was timed to capitalize on a logo mania sweeping the fashion industry. The signature collection was done in a wide variety of styles and colors.

In 2006, in honor of the company’s 65th anniversary, Krakoff debuted the Legacy collection. The Legacy collection incorporated suede and canvas into the collection. In a bold move, Krakoff added bright new colors like pink, green and orange. Instead of brass toggles, the bags stayed closed by magnets.

Lasting Style

Coach continues to innovate each season, turning out new colors, styles and designs. Every winter, Coach bags top many women’s Christmas wish lists.

The full history of the Coach handbag gives fashion lovers an appreciation for more than the company’s quality and craftsmanship. It illustrates how this company has survived in the fickle fashion world through innovation, marketing and design.