Coach brand identify

1.the logo design style is very simple: COACH leather design is very simple, usually only the appearance changes,the leather surface does not have much decorations . 2, timeless: just like jeans, COACH also very consistent with the spirit of America, the more time you use, the better to see, a good mix of convenience features. 3, items array: COACH’s product range has more than one hundred kinds, handbags, briefcases, belts, wallets, travel supplies and recent fall of 1996, but also try to launch menswear collection.

Throughout the core competitiveness within decade of coach development, we can see that it has three core competencies: price positioning, fashion design and marketing channel advantages. After these three advantages to effectively integrate, just let COACH this brand announcement “resurrection.” When the original price positioning to COACH positioning, CEO flange Kefu’s opinion can be described as “sharply”: “entry level luxury.” The initiative is the most lethal, COACH almost as half price with its competitors such as Louis Vuitton, Gucci and others. This move played an immediate effect.