Since the former creative director Stuart Vevers come to Coach in 2013 in charge of the brand has been weakening its image to bring people the impression that the American middle class and instead show a more youthful, avant-garde and high-end features. Coach participated in the February 2014 fashion week, eager to show the full spring coats and accessories products, and the next, it will introduce more excellent works in the autumn. Although these works displayed help brands get the attention of the fashion industry, but actually to store merchandise is relatively small. With the creation of luxury products, Coach hope will be able to change the status.
According to reports, this fashion show venue will be located in Chelsea High Line, the entire process will be broadcast live simultaneously in Coach official website. The audience will buy in the next year to Vevers Coach 75 anniversary of the 2016 spring collection Bag design.
For Vevers, this is his design work in the third quarter, he said the design consistency is very important. “Because Coach clothing is very important topic, and we try to lead the application and presentation of the attitude of some materials.” Wool and leather are the main raw materials used. He re-enable the popular wool products series “Urban Hiker” , and in the fall of 2015, which lead to a new height, including ride, collar, pocket wool and leather coats, brown suede jacket even on smooth black leather motorcycle jackets are free to use with this material.
“I really like wool, because it is very simple for me, this is a very simple raw materials, at the same time I feel this is linked to the way Coach and luxury goods. “he said.